Being Persuaded…
Advertising Name:
Survey magazines for products and services aimed at teenagers.
An example of a product is:
An example of a service is:
Adverts aimed at teenagers fit into several categories.
First task is to identify them.
Advertisers use a variety of tricks or tactics to get at their audience.
They can cajole, tempt, entice, flatter, worry, disturb, attract, intrigue, move, persuade and appeal to their teenage audience.
They can use celebrity endorsement, special offers, sex appeal, authority figures and discomfort zones.
Sample five ads aimed at teenagers. Look closely at the graphics and text. Circle points of interest. What method(s) are being employed to get money out of your pocket?
You might want to clarify some of the following terms before doing this task:
Celebrity endorsement is…
Emotive language is…
Statistics are…
Peer group pressure is…
Authority figures are…
Discomfort zones are…
Rhetorical devices are…
